Last Updated: 25 February 2025
1. Introduction
Welcome to Trip to Guyana (“Website,” “we,” “us,” or “our”). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our Website.
By accessing or using this Website, you consent to the practices outlined in this Privacy Policy. If you do not agree, please stop using the Website immediately.
2. Data We Collect & How We Use It
2.1. Information You Provide to Us
| Data Type | Purpose | Legal Basis (GDPR) |
|---|---|---|
| Email Address | To send newsletters and marketing emails (if opted-in) | Consent |
| Name (Optional) | Personalization of emails (if provided) | Consent |
How We Collect This Data:
- When you subscribe to our mailing list/newsletter
- When you contact us via email or forms
2.2. Information We Automatically Collect
| Data Type | Purpose | Legal Basis (GDPR) |
|---|---|---|
| IP Address | Security, fraud prevention, and analytics | Legitimate Interest |
| Cookies & Tracking Technologies | Analytics, AdSense ads, and affiliate link tracking | Consent |
How We Collect This Data:
- Google Analytics (tracks how visitors use our Website)
- Google AdSense (serves personalized/non-personalized ads)
- Affiliate tracking cookies (tracks referrals for commissions)
3. Cookies & Tracking Technologies
We use cookies to enhance your experience, improve site performance, and serve relevant ads.
3.1. Types of Cookies We Use
- Essential Cookies – Necessary for basic site functions.
- Analytics Cookies – Help us understand Website traffic (Google Analytics).
- Advertising Cookies – Used by Google AdSense to show relevant ads.
- Affiliate Cookies – Track commissions when users purchase via affiliate links.
3.2. Managing Cookie Preferences
Users can:
✅ Accept or decline cookies via our cookie consent banner (required for GDPR compliance).
✅ Adjust browser settings to disable cookies (may affect Website functionality).
✅ Opt out of Google’s personalized ads via Google Ad Settings.
For more details, see our Cookie Policy [link to a separate Cookie Policy if needed].
4. How We Use Your Data
We process user data for the following purposes:
✅ To provide and improve the Website – Analytics help us understand visitor behavior.
✅ To send marketing emails – Only if users opt in (can unsubscribe anytime).
✅ To serve ads and affiliate content – Helps us monetize the Website.
✅ To comply with legal obligations – If required by law (e.g., fraud prevention).
5. Third-Party Data Sharing
We do not sell, rent, or trade personal data. However, we share limited data with:
5.1. Third-Party Services We Use
| Service | Purpose | Data Shared |
|---|---|---|
| Google AdSense | Shows ads | Cookies, IP address (for ad personalization) |
| Google Analytics | Tracks website traffic | Anonymized IP, usage data |
| Affiliate Networks (Amazon, Booking.com, etc.) | Tracks commissions | Clicks on affiliate links |
| Email Marketing Service (e.g., Mailchimp) | Sends newsletters | Email, name (if provided) |
These third parties have their own privacy policies. We encourage you to review them.
6. Your Rights Under GDPR (For UK/EU Users)
Users in the UK & EU have the following rights:
✅ Right to Access – Request a copy of your personal data.
✅ Right to Rectification – Request corrections if your data is inaccurate.
✅ Right to Erasure – Request deletion of your personal data.
✅ Right to Restrict Processing – Limit how we use your data.
✅ Right to Data Portability – Request your data in a machine-readable format.
✅ Right to Object – Opt out of data processing for direct marketing.
✅ Right to Withdraw Consent – Unsubscribe from emails at any time.
How to Exercise These Rights:
📧 Email us at [Your Email Address] with your request.
⏳ We respond within 30 days (as required by GDPR).
7. Data Security & Retention
🔒 We implement industry-standard security measures to protect personal data.
- Email data is stored in secure email marketing platforms (e.g., Mailchimp).
- Cookies are stored for up to 12 months (users can clear them anytime).
- We retain user email data until they unsubscribe or request deletion.
8. Google AdSense & Affiliate Links
8.1. Google AdSense
- We use Google AdSense to display ads.
- Google may use cookies to personalize ads based on user interests.
- Users in the EU/UK will see a cookie consent banner allowing them to opt out of ad tracking.
For more information, see Google’s Privacy Policy.
8.2. Affiliate Marketing
- We participate in affiliate programs (e.g., Amazon Associates, Booking.com).
- Clicking on an affiliate link may set a tracking cookie on your browser.
- If you purchase a product through an affiliate link, we may earn a commission at no extra cost to you.
Affiliate Disclaimer: We always disclose when links are affiliate links.
9. Children’s Privacy
- Our Website is not intended for children under 16.
- We do not knowingly collect data from children under 16.
- If you believe a child has provided personal data, contact us immediately, and we will delete it.
10. Changes to This Privacy Policy
- We may update this Privacy Policy from time to time.
- If significant changes are made, we will notify users via email (if subscribed) or post a notice on the Website.
- Continued use of the Website means you accept the updated policy.
11. Contact Information
For privacy-related concerns, contact us at:
📧 Email: admin@triptoguyana.com
